Hi Alexa! Can you tell us your story leading up to becoming a personal trainer and how you got into the business?
Hi guys! My name is Alexa Williams. I started personal training professionally 4 years ago, but I feel like I have been doing it my whole life. I grew up playing a variety of sports from soccer, basketball, dance, and had an All American high jumping career in high school. Moving around both inside and outside the gym is just something that feels very natural to me, I feel like I was born to move. However, my business goes beyond just personal training.I also offer nutrition coaching and accountability coaching. My young adulthood and early 20’s were quite challenging because of depression and substance abuse. The truth is, I have had so many different therapists, coaches, teachers, and support groups that have helped me become the individual that I am today. That is, ultimately, why I am in this industry. I have been given a second chance at life, and now it is my turn to give back.
Are you from Colorado? Which neighborhood did you eventually choose to call home?
I am a Jersey girl born and raised, left NYC during the pandemic, somehow ended up in Colorado, and haven’t left. I have been all over Denver these last two years. First in Cheeseman Park, my absolute favorite (anyone that knows me, knows that I love a good park moment). I am currently residing in Five Points, and next month, I will be uptown, closer to City Park!
Where is your business located? And why did you choose that neighborhood for your business?
You can find me and train with me in Cherry Creek! I chose the best business that was suited for me and my business, and this is where the gym was located.
What would you say to someone that wants to start their fitness journey but is hesitant?
No one got anywhere thinking about anything, so… Get.Into.ACTION!
What challenges have you experienced on your journey?
There have been many challenges with being a business owner, along with the many successes. I was just about a year into building my book of private clients when the pandemic hit, and the world stopped. So did work. I could have easily stayed in Manhattan where eventually business would pick up again, but the mountains were calling my name. So I decided to move across the country, where I barely knew anyone, and had no connections in my industry. So I have had to rebuild my business twice now, in two different cities, but I have complete faith that I am doing the right thing.
What are some of your career highlights?
There are SO many! Here are two:
One of my female clients had POTS, and had lost all of her strength, a lot of her energy, and most importantly, her self confidence. We started working together, and eventually, my client built her way up to one push up, and then started repping out sets of eight to ten. I mean the day that she got her push up, I’ve never seen someone smile so bright! HELLO confidence, GOODBYE, pots!
I also used to train a handful of clients in sober living when I first started professionally training, since I was very active in that community. This was very special, since it was so close to home for me. Being able to help support these individuals, even if it was just for an hour or two a week, and watch them build both physical and mental strength through such a sensitive time in their lives, reminded me why I love my job so much.
How do you customize your personal training services / packages?
Everybody is unique, therefore, programming is tailored to each individual’s needs. I will take you through a 15 minute consult call, where we will discuss your health and wellness goals. I am a holistic health coach, so I will ask you about your fitness goals, nutritional habits, and overall any lifestyle factors you might be looking to improve on.
We will then book our in person fitness assessment. From there, I will design a program based on your movement patterns, and assess next steps for nutrition. You will find me in the gym, but we are really working on overall lifestyle changes, both inside and outside our sessions. That is where nutrition, mindfulness, and accountability coaching will come into play.
How would you describe the Personality or “Vibe” of Denver?
The personality of Denver is very much the adventure seeker. Who’s biking where, climbing what, hiking which mountain. That is what is, ultimately, keeping me in Denver. Everyone here seems to be getting outdoors as much as possible, and I am all about that. My entire world has opened up because of living out here. It’s totally awesome.
Any Denver Businesses you’d like to Shout Out?
Absolutely. My girl Emily at Golden Hour Denver knows how to make me feel like my best self, and we all know life is better tan. She is a total powerhouse, the definition of entrepreneur, and has a team of badass chicks working under her, which is totally awesome to see. Definitely book a session with her and check her out.
I also have to shout out Wild Kitty Wax. The vibe in there is the warmest, cutest place. Everyone is so nice, and they have such a cute store front. They also know how to do customer service right. They have client events throughout the year, and their waxers know everything about you from your boyfriend’s middle name to what episode of Real Housewives you’re on. Wild Kitty is a must!